The Film Kony 2012 and Invisible Children - 3099 Words

Introduction Kony 2012 was a film produced Invisible Children which went viral overnight. The video gained 31 million views in a single day and since has gathered almost over 99 million view on YouTube. The campaign was a 30-minute video made by filmmaker and Invisible Children co-founder Jason Russell can be considered a political documentary by traditional standards. The political documentary intended to persuade bystander viewers to hold certain beliefs about Kony, a leader of the rebel militia group the Lord’s Resistance Army in Uganda. Viewers were asked to act immediately to raise awareness through social media, local campaigns and political advocacy to capture the rebel leader who kidnapped children. While the film raised a†¦show more content†¦After WWII â€Å"political avant-garde† films flourished. These social documentaries challenged political institutions that oppressed the many for the benefit of the few and called for political change taking up causes from feminist movement to Civil rights (Benson 8). This call to action is what Grierson thought documentary films were missing. At the end of the war, the development of lightweight-synchronous-sound equipment technology allowed unique behind the scene views of political events creating cinema verità © movements from 50’s to the 70’s. Additionally, long-form social documentaries gained popularity on public television in the United States. Series such as Frontline (1883-present) revealed the public faà §ade politicians were presenting the American people by creating a national dialogue about the war on terror, public institutions, political ties to big oil by showing the backstage political action which took place (Benson 8). Technological advances are what define the new political documentary because it allows filmmakers to break away from constraints of traditional mass media, which often limits the rhetoric of political documentaries. New technology enabled quality films to be made on lower budgets that are â€Å"good enough and interest sufficiently intense that the films were shown in theater and television which provided legitimacy and visibility before quickly being released on DVD and VHS,† (BensonShow MoreRelatedAnalysis of Kony 2012 Campaign786 Words   |  4 PagesCampaign: Kony 2012 http://www.youtube.com/watch?v=Y4MnpzG5Sqc Short versions: http://www.youtube.com/watch?v=j36n8Kn_lUY http://www.youtube.com/watch?v=VWd0veKp1R0hd=1 (this may be a stronger version) 1. Why we are choosing this one: This was a very successful campaign. Most of our group had heard about the Kony campaign and have shared with more than one friend; thus it was a successful viral marketing campaign. The statistics show that 112 million people viewed this videoRead MoreEssay on The Power of the internet and Social Media2525 Words   |  11 Pages Contemporary social movements such as Arab Spring and Kony 2012 use the Internet and social media as potential tools towards change. But why are some more successful than others. This paper argues that when news outlets see the potential for change, they â€Å"premediate† (Richard Grusin) its possibilities, and make that change ever more possible in their coverage. On the other hand, extant stories that are more reactionary do not get the same amount of new exposure, and remain static. In otherRead MoreSocial Media Marketing in India10223 Words   |  41 Pagesyour sales. These provide best platform for all who are thinking of online marketing. 6. Video promotion: Use several video distribution websites for your marketing. These websites uploads your service to the whole world. All that you need to do is film a video about marketing and send it to video uploading sites like You Tube. It seems it is the easiest way of marketing than any other modes since many people will be interested in view videos rather than word form of advertisement. 7. Press Release